The new advertisement conveys the message that the 160-horsepower 500 Abarth is a naughty little Italian city car in a cheeky but tasteful way. The 1-minute long commercial concludes with the female voiceover, "The Fiat 500 Abarth. You'll never forget the first time you see one".
You can take a look at the clip for yourself in the video after break.
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